Watch CCTV footage capturing a man running out of David Mellor Jewellers in Eastleigh with a Rolex

Diane Devonshire attempts to stop the thief leaving the shop

Diane Devonshire attempts to stop the thief leaving the shop

First published in Crime
Last updated
Daily Echo: Photograph of the Author by , Senior Reporter

THIS is the dramatic moment when a brazen thief flees from a Hampshire jewellers wearing an £8,000 watch.

CCTV footage captures the man as he tries on the watch at a jewellers in Eastleigh before making his getaway chased by the store manager.

But despite the courageous efforts of Diane Devonshire, who ran after the thief as he fled out of the Swan Centre and up the road, he got away.

Daily Echo:

David Mellor Jewellers manager Diane Devonshire chased after a thief who took a £8,000 Rolex

David Mellor Jewellers is now offering a £1,000 reward for information leading to a successful conviction for the theft.

The drama unfolded when the man first appeared interested in a watch in the display window of David Mellor Jewellers.

Mrs Devonshire gave him details and left him outside.

But then she said he came in wanting to try on the watch - a pre-owned stainless steel Rolex Sea-Dweller watch - one of the shop's most expensive items.

She tentatively got it out, but said her guard was up so she got him as close to the corner of the shop as she could.

Daily Echo:

A Rolex Sea-Dweller

“He was a young lad looking at an expensive watch but I don't judge a book by its cover,” she said.

She put the watch on more slowly than she normally would, to keep a hold on it, and even held onto the price tags.

“As soon as it was done up he just fled,” she said.

“I chased him up to the road then I thought he's going to have it anyway.

“I nearly had him at the doors, though I don't know what I would have done.

“It wasn't brave, it was a natural instinct.”

Mrs Devonshire ran after him through the centre, telling her colleague to shut the doors, but did not feel she could leave the jewellers with one member of staff so gave up the chase.

Daily Echo:

A CCTV image of the suspect in the shop

The man ran down Blenheim Road towards Southampton Road.

Mrs Devonshire said she had seen him in the centre earlier and was later told that he had popped his head into the shop several times.

She believes they were targeted because of the shop's proximity to the entrance.

Ms Devonshire, who has only fallen victim to a snatch once before in 25 years, added that the incident had left staff shaken by the incident but that security at the store and in the Swan Centre has been stepped up.

Anyone with information about the theft, which happened on Tuesday, at 3.50pm, should contact PC Mark Connor at Eastleigh Police Station on 101 or Crimestoppers anonymously on 0800 555 111.

Daily Echo:

Comments (16)

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8:30am Fri 1 Aug 14

thesouth says...

CCTV looks good. Someone who knows him will defiantly ID him....hopefully, but then again the people he associates with are probably as scummy as him!!
CCTV looks good. Someone who knows him will defiantly ID him....hopefully, but then again the people he associates with are probably as scummy as him!! thesouth
  • Score: 17

8:58am Fri 1 Aug 14

hayz90 says...

find this realy realy dodgy what was the manager and him talking about outside and then she came straight in and got the key and got the watch put it on him and boom hes off set up much
find this realy realy dodgy what was the manager and him talking about outside and then she came straight in and got the key and got the watch put it on him and boom hes off set up much hayz90
  • Score: -22

10:24am Fri 1 Aug 14

bigfella says...

well, all Rolex's and high end watches of that ilk are registered and when it comes to servicing the watch it will show up on a database as a stolen item.

That said, I doubt the "purchaser" will be the type to get it serviced!!
well, all Rolex's and high end watches of that ilk are registered and when it comes to servicing the watch it will show up on a database as a stolen item. That said, I doubt the "purchaser" will be the type to get it serviced!! bigfella
  • Score: 11

11:20am Fri 1 Aug 14

bigfella says...

hayz90 wrote:
find this realy realy dodgy what was the manager and him talking about outside and then she came straight in and got the key and got the watch put it on him and boom hes off set up much
Nice one Clouseau
[quote][p][bold]hayz90[/bold] wrote: find this realy realy dodgy what was the manager and him talking about outside and then she came straight in and got the key and got the watch put it on him and boom hes off set up much[/p][/quote]Nice one Clouseau bigfella
  • Score: 7

12:03pm Fri 1 Aug 14

Charlie Bucket says...

bigfella wrote:
well, all Rolex's and high end watches of that ilk are registered and when it comes to servicing the watch it will show up on a database as a stolen item.

That said, I doubt the "purchaser" will be the type to get it serviced!!
Only if he gets it serviced at an approved Rolex service centre. Plenty of independent watchmakers will do it without checking.
[quote][p][bold]bigfella[/bold] wrote: well, all Rolex's and high end watches of that ilk are registered and when it comes to servicing the watch it will show up on a database as a stolen item. That said, I doubt the "purchaser" will be the type to get it serviced!![/p][/quote]Only if he gets it serviced at an approved Rolex service centre. Plenty of independent watchmakers will do it without checking. Charlie Bucket
  • Score: 7

12:07pm Fri 1 Aug 14

SaferThanYesterday says...

Really glad that neither of the ladies were hurt. Lots to learn from the experience though - I've put together a blog post about it:

Lessons from £8k Jewellery Store Theft:
http://vital-points.
com/lessons-8k-jewel
lery-store-theft
Really glad that neither of the ladies were hurt. Lots to learn from the experience though - I've put together a blog post about it: Lessons from £8k Jewellery Store Theft: http://vital-points. com/lessons-8k-jewel lery-store-theft SaferThanYesterday
  • Score: -6

12:23pm Fri 1 Aug 14

Mr E says...

bigfella wrote:
well, all Rolex's and high end watches of that ilk are registered and when it comes to servicing the watch it will show up on a database as a stolen item.

That said, I doubt the "purchaser" will be the type to get it serviced!!
It was probably sold for a fraction of its value to a bloke in a pub or a Pawnbroker on the same day it was snatched.
[quote][p][bold]bigfella[/bold] wrote: well, all Rolex's and high end watches of that ilk are registered and when it comes to servicing the watch it will show up on a database as a stolen item. That said, I doubt the "purchaser" will be the type to get it serviced!![/p][/quote]It was probably sold for a fraction of its value to a bloke in a pub or a Pawnbroker on the same day it was snatched. Mr E
  • Score: 5

1:17pm Fri 1 Aug 14

jaydejay says...

Look at the guy! I wouldn't have let him try on a g shock let alone a rolex! Look at his sunglasses, as if he could afford 8g. He looks well dodgy. Im glad no one was injured, but silly mistake on the jewelers part. You should have locked viewing rooms for high ticket items.
Look at the guy! I wouldn't have let him try on a g shock let alone a rolex! Look at his sunglasses, as if he could afford 8g. He looks well dodgy. Im glad no one was injured, but silly mistake on the jewelers part. You should have locked viewing rooms for high ticket items. jaydejay
  • Score: 9

1:52pm Fri 1 Aug 14

From the sidelines says...

jaydejay wrote:
Look at the guy! I wouldn't have let him try on a g shock let alone a rolex! Look at his sunglasses, as if he could afford 8g. He looks well dodgy. Im glad no one was injured, but silly mistake on the jewelers part. You should have locked viewing rooms for high ticket items.
Nice work jaydejay - judging wealth by appearance.

Just the sort of person I used to bait when I went house-hunting on a pushbike. The housewives earning pin-money in the developers' site offices were the most judgmental.
[quote][p][bold]jaydejay[/bold] wrote: Look at the guy! I wouldn't have let him try on a g shock let alone a rolex! Look at his sunglasses, as if he could afford 8g. He looks well dodgy. Im glad no one was injured, but silly mistake on the jewelers part. You should have locked viewing rooms for high ticket items.[/p][/quote]Nice work jaydejay - judging wealth by appearance. Just the sort of person I used to bait when I went house-hunting on a pushbike. The housewives earning pin-money in the developers' site offices were the most judgmental. From the sidelines
  • Score: 5

7:10pm Fri 1 Aug 14

Saintsandcheese says...

Seriously, this looked shady from the beginning.
I know you shouldn't judge a book by the cover but.....Common sense must always take priority when dealing with high value items.
At least try and take some details first - use it as part of a sales talk or something. At least you can get a feel for the customers mind set.
Perhaps next time don't stand the other side of the counter when showing a watch. This has created a barrier between you and made the escape easier. I hope this guy gets caught. When I have been into this store I have often thought to myself how easy it would be to walk out with something from there. Not that I would of course, just from another shop managers observations.
I'm sure its insured though and It is good that no one was injured.
Seriously, this looked shady from the beginning. I know you shouldn't judge a book by the cover but.....Common sense must always take priority when dealing with high value items. At least try and take some details first - use it as part of a sales talk or something. At least you can get a feel for the customers mind set. Perhaps next time don't stand the other side of the counter when showing a watch. This has created a barrier between you and made the escape easier. I hope this guy gets caught. When I have been into this store I have often thought to myself how easy it would be to walk out with something from there. Not that I would of course, just from another shop managers observations. I'm sure its insured though and It is good that no one was injured. Saintsandcheese
  • Score: 2

11:27pm Fri 1 Aug 14

Stubs says...

Isn't it a bit suspect why he still has his sun glasses on. Probably so it is harder to identify him.
Isn't it a bit suspect why he still has his sun glasses on. Probably so it is harder to identify him. Stubs
  • Score: 4

8:14am Sat 2 Aug 14

SNUGGLES 78 says...

From the sidelines wrote:
jaydejay wrote:
Look at the guy! I wouldn't have let him try on a g shock let alone a rolex! Look at his sunglasses, as if he could afford 8g. He looks well dodgy. Im glad no one was injured, but silly mistake on the jewelers part. You should have locked viewing rooms for high ticket items.
Nice work jaydejay - judging wealth by appearance.

Just the sort of person I used to bait when I went house-hunting on a pushbike. The housewives earning pin-money in the developers' site offices were the most judgmental.
prejudice and bigotry is a classic novel to the likes of her lol
[quote][p][bold]From the sidelines[/bold] wrote: [quote][p][bold]jaydejay[/bold] wrote: Look at the guy! I wouldn't have let him try on a g shock let alone a rolex! Look at his sunglasses, as if he could afford 8g. He looks well dodgy. Im glad no one was injured, but silly mistake on the jewelers part. You should have locked viewing rooms for high ticket items.[/p][/quote]Nice work jaydejay - judging wealth by appearance. Just the sort of person I used to bait when I went house-hunting on a pushbike. The housewives earning pin-money in the developers' site offices were the most judgmental.[/p][/quote]prejudice and bigotry is a classic novel to the likes of her lol SNUGGLES 78
  • Score: 2

1:22pm Sat 2 Aug 14

Lazy says...

Looks Polish to me !
Looks Polish to me ! Lazy
  • Score: 1

12:44am Sun 3 Aug 14

dirty face says...

looks like some one a bit shady with to much time on his hands
looks like some one a bit shady with to much time on his hands dirty face
  • Score: 1

11:13pm Mon 4 Aug 14

ratface75 says...

not worth much without certificate's and a box, decreases the value by thousand's lucky if he gets a grand for that, only time will tell, lol
not worth much without certificate's and a box, decreases the value by thousand's lucky if he gets a grand for that, only time will tell, lol ratface75
  • Score: 0

12:54pm Thu 7 Aug 14

jaydejay says...

From the sidelines wrote:
jaydejay wrote:
Look at the guy! I wouldn't have let him try on a g shock let alone a rolex! Look at his sunglasses, as if he could afford 8g. He looks well dodgy. Im glad no one was injured, but silly mistake on the jewelers part. You should have locked viewing rooms for high ticket items.
Nice work jaydejay - judging wealth by appearance.

Just the sort of person I used to bait when I went house-hunting on a pushbike. The housewives earning pin-money in the developers' site offices were the most judgmental.
Please do not quote and comment on my posts if your going to talk nonsense! Ahh but wait you say your a cyclist! say no more! Good Chat Good Chat!
[quote][p][bold]From the sidelines[/bold] wrote: [quote][p][bold]jaydejay[/bold] wrote: Look at the guy! I wouldn't have let him try on a g shock let alone a rolex! Look at his sunglasses, as if he could afford 8g. He looks well dodgy. Im glad no one was injured, but silly mistake on the jewelers part. You should have locked viewing rooms for high ticket items.[/p][/quote]Nice work jaydejay - judging wealth by appearance. Just the sort of person I used to bait when I went house-hunting on a pushbike. The housewives earning pin-money in the developers' site offices were the most judgmental.[/p][/quote]Please do not quote and comment on my posts if your going to talk nonsense! Ahh but wait you say your a cyclist! say no more! Good Chat Good Chat! jaydejay
  • Score: 0

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